And 1 Sneakers

As sneakers become an integral part of American’s popular and athletic culture, the shoes themselves are beginning to be influenced by the culture they created. This is the case for And 1 sneakers. These basketball and off-court sneakers were developed by graduate students at the Wharton School in Pennsylvania. First of all, their name is taken from the call of the announcer after a player shoots a free throw and gets one more point. Secondly, their advertising campaign is based on popular basketball slang and trash talk. They also promoted themselves with home videos of street ball action. Nowhere else has a shoe grown so much from the sport for which it is designed. 

And 1 sneakers comes is styles for men, children, preschoolers, and toddlers. They also have apparel, jerseys, and duffel bags that sport the And 1 insignia. Their original And 1 Mix Tape home video has gone through ten new releases and there are also international mix tapes showing basketball players from around the world. 

If you are looking to buy And 1 sneakers, you can choose from mid rise and low cut varieties. All of And 1’s shoes have non-marking soles, which means you won’t have to worry about scuffing up the gym floor with those unsightly black marks. Additionally, these shoes have a L2G, or low to the ground, cushioning system. It employs an air cushion, proven performance enhancing technology, with a low profile so that you are still able to feel the court with your feet. And 1 uses synthetic leather in their shoes which gives them maneuverability and softness straight out of the box. Their insoles are molded to fit your feet. 

The outer design of And 1 sneakers combines classic basketball looks with rich solid colors and bold colorway patterns. Generally, their shoes come in a two or three color combination with the main body in black or white and an accent stripe or swoosh across the heel or top. While And 1 continues to expand their line every year, their shoes aren’t so trendy that they will fall out of fashion before they wear out. And 1 sneakers are lifelong keepers.